Hi [prospect name],

I checked out your website, and it looks like you might be trying to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a pivotal role in your success.

If you’re unfamiliar with [company], our solution helps businesses in [prospect company’s] space with three main goals:

• [Goal #1]
• [Goal #2]
• [Goal #3]

Are you free in the next few days for a call to discuss [prospect company’s] strategy for [business area]?

Best,
[Your name]

Hi [prospect name],

I’m sending this note to introduce myself as your resource here at [company]. I work with small businesses in [prospect company’s] space, and noticed that your colleagues had stopped by our website in the past.

This inspired me to spend a few minutes on your site to gain a better understanding of how you are [handling strategy for busines area]. In doing so, I noticed a few areas of opportunity and felt compelled to reach out to you directly.

[Company] is working with similar companies in your industry, such as X, helping them [accomplish Y], while providing them with the tools to [manage Z].

When do you have 15 minutes to connect today?

Please also feel free to book time directly onto my calendar here: [Meetings link].

Thanks,
[Your name]

Hi [prospect name]

I’ll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)

As a at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we’ve helped a lot of companies in [X space] with [business area].

Could we schedule a 15 to 20-minute call to discuss your strategy for Y — what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you’ll leave with some advice for [business area] that will make an immediate impact.

Best,
[Your name]

[Name],

Saw that you were checking out [service or product], and wanted to give you a quick shout after checking out the [prospect company] site. The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from [service or product, and share some best practices.]

Most of our successful users will have a quick set up like this to get things started in the right direction.

Is there a good time for you today or the next few days? You can book some time directly on my calendar here: [Meetings link].

Best,
[Your name]

P.S. Thought you might like this as well while getting started:

• [Helpful link #1]
• [Helpful link #2]

Hi [prospect name],

Your [LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague] inspired me to reach out. Other staffing firms like A, B, and C leverage to [accomplish X and Y].

Within six months of working with [company], client [saw X results]. I’d be happy to share a few ideas about how [prospect company] could accomplish the same.

If you’re open to it, when would be a convenient time to chat? Say, [XYZ time]?

[Your name]

Hi [prospect name],

I noticed you requested a demo of . I work with companies in your area, and my goal is to be helpful during your evaluation process.

Our demos are two parts. The first is a conversation focused around helping me to understand what you’re hoping [company] can help with, as well as your strategy and goals in general, so then I can customize your demo accordingly.

To get started, you can book time on my calendar here: [Meetings link].

Looking forward to connecting,
[Your name]

Hi [prospect name]

Saw that [prospect company] is using [tool] and your team currently has [X number of] people accomplishing [Y]. I’m happy to share some best practices related to our products with you and the team. There are also a number of features we use with , that might be helpful for you or some colleagues. Also noticed [unique aspect of business].

Please pick a time on my calendar that works best for you and I’ll follow up: [Meetings link].

– [Your name]

Following up on my last email, I wanted to see if [increasing X, decreasing Y] was something you’d be interested in discussing.

[Company] offers tools for [business area] that include the following:

• [Feature #1 and why it’s helpful]
• [Feature #2 and why it’s helpful]
• [Feature #3 and why it’s helpful]

I’d be happy to give you a brief walk-through of the tools so you can evaluate whether there might be a broader application to leverage these tools at your company.

What do you think?
[Your name]

Hi [prospect name]

Following on my previous email, as they have a tendency to slip through the cracks. At the very least, I wanted to provide you with the top resources that your peers at other [prospect’s industry] companies found helpful:

• [Helpful link]
• [Case study]

Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with [prospect company’s] 2017 strategy? Just book some time on my calendar here: [Meetings link]

[Your name]

Hi [prospect name],

But it still stings 🙁 Sounds like we weren’t meant for each other. But I wanted to reach out to you one last time. I have a few suggestions on how [prospect company] can [accomplish X and Y]. If I don’t hear back, I’ll assume that the timing isn’t right.

In the meantime, here are two [links, resources] I thought you might [enjoy, find value in] because [reason why they’re relevant]:

• [Link #1]
• [Link #2]

Best,
[Your name]